Amitabh Bachchan is the most recent celebrity to enter the cryptocurrency world. Bachchan, who is now the brand ambassador of the Indian crypto exchange CoinDCX, will try to boost cryptocurrency awareness, according to a press statement from the firm. However, he is far from the only major figure in India or the world who is actively involved with cryptocurrency. This makes sense, given that India, along with Vietnam, Pakistan, and Ukraine, is one of the countries where the crypto sector is rapidly expanding.
In addition, Bachchan will venture into the realm of non-fungible tokens (NFTs). These are digital assets that represent ‘unique’ artifacts such as art, music, in-game items, and films, among other things, that can be bought as a collectible with cryptocurrency.
According to recent media rumors, the veteran actor is scheduled to release his own NFTs in November, which will include some of the most distinctive and exclusive artworks surrounding his character.
Several foreign artists, including rapper Snoop Dogg and American TV host Steve Harvey, have already entered the crypto-sphere, and the trend is catching on among Indian celebrities as well.
Sunny Leone, the first Bollywood actress to invest, was also rumored to have done so in September.
Indeed, the NFT trading platform Colexion has signed Indian singers such as Suniel Shetty, Aamir Ali, Mika Singh, and Sidhu Moose Wala to its marketplace.
The global crypto tech market is expected to reach $2.3 billion (approximately Rs. 17,087 crores) by 2026, according to a recent analysis by Indian trade group Nasscom. According to the estimate, India’s crypto technology business will be worth $241 million (approximately Rs. 1,790 crores) by 2030.
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